Privacy Policy
Last Updated: April 25, 2025
Introduction
At Rave Essentials ("we," "our," or "us"), we're committed to protecting your privacy. This Privacy Policy explains how we collect, use, store, and share your personal information when you visit our website, make a purchase, or interact with us. We comply with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
Information We Collect
We collect personal information you provide directly, as well as data collected automatically when you use our site:
- Personal Details: Name, email address, phone number
- Order Information: Billing and shipping addresses, payment details (processed securely by third-party providers; we don't store full card details)
- Account Data: Login credentials and order history if you create an account
- Communications: Messages you send to our customer service team
- Website Usage: IP address, browser type, and pages visited (via cookies and analytics tools)
How We Use Your Information
We use your information for the following purposes and legal bases:
- To fulfill your orders: Processing payments and shipping products (legal basis: contract).
- To manage your account: Providing access and support (legal basis: contract).
- To communicate: Sending order confirmations and updates (legal basis: contract); sending marketing emails if you opt in (legal basis: consent).
- To improve our services: Analysing site usage and customer preferences (legal basis: legitimate interests).
- To comply with law: Meeting legal or regulatory requirements (legal basis: legal obligation).
Cookies and Tracking Technologies
We use cookies and similar technologies (e.g., Google Analytics) to enhance your experience, track site usage, and deliver relevant content. Cookies may include:
- Essential cookies (for site functionality)
- Analytics cookies (to understand site performance)
- Marketing cookies (for personalized ads, with your consent)
You can manage cookie preferences via your browser settings. Refusing non-essential cookies won't affect core site functionality, but some features may be limited.
Who We Share Your Information With
We share your data only as necessary with:
- Service Providers: Payment processors (e.g., Stripe, PayPal), hosting providers, and analytics tools.
- Shipping Partners: Royal Mail, DPD, or other couriers to deliver your orders.
- Legal Authorities: If required by law or to protect our rights.
We do not sell, rent, or trade your personal information to third parties for marketing purposes.
Data Retention
We keep your personal information only as long as necessary:
- Order data: 6 years for tax and accounting purposes.
- Account data: Until you delete your account or request erasure.
- Marketing consents: Until you opt out.
- Website usage data: Up to 2 years for analytics.
After these periods, we securely delete or anonymize your data.
Data Security
We use industry-standard measures (e.g., encryption, secure servers) to protect your data. However, no online system is 100% secure, and we cannot guarantee absolute protection against breaches.
Your Rights
Under UK GDPR, you have the following rights:
- Access: Request a copy of your data.
- Rectification: Correct inaccurate data.
- Erasure: Ask us to delete your data (subject to legal exceptions).
- Restriction: Limit how we use your data.
- Portability: Receive your data in a transferable format.
- Object: Oppose processing based on legitimate interests or marketing.
- Withdraw Consent: Opt out of marketing at any time.
To exercise these rights, email us at support@raveessentials.co.uk. We'll respond within 30 days.
Children's Privacy
Our website is not intended for individuals under 16. We do not knowingly collect data from children. If we learn we've collected such data, we'll delete it promptly.
Changes to This Policy
We may update this Privacy Policy as needed. Changes will be posted here with an updated "Last Updated" date. Significant changes will be communicated via email or a site notice.
Contact Us
For questions, concerns, or to exercise your rights, contact us at:
Complaints
If you're unhappy with how we handle your data, you have the right to complain to the UK Information Commissioner's Office (ICO):